Until recently twiitering was ok for marketing but probably not the best unless you had something very hip, unique or in! But that changed last week when Google announced real time search results. On December 7 Google posted the following in their blog.
“First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.
Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web.”
What does this mean to you the small business guy. Well it means the following even when a consumer is searching for a local product or service such as house cleaning in Raleigh. If you owned a house cleaning business and you tweeted every day that person searching for Raleigh house cleaning might very well see your tweet as the number #1 response. A real time tweet that you recently tweeted. How cool is that? So if I were you, today I would get a twitter account and a username of either my business name or the most popular keywords if possible. And every day a couple times a day I would tweet something about my business. Of course you will need to find some followers first, perhaps customers who are already doing business with you and are twitterer’s. Might as well build a base of new business leads from twitter as well.
I liked it. So much useful material. I read with great interest.
I have been reading about googles recent changes to include live search. I am sure I can be one of my own tweeter followers and so a tweeting I will go.