When I am doing SEO work for a client one of the areas that I zone in on is optimizing for long tail keyword phrases. What are they? Well typically it is 3-5 word searches. Hence long tail. The reason these are so important is because often times long tail phrases are used by serious buyers and not the tire kickers. Let me give you and example. If you had a window replacement company of course you would want to optimize for windows keywords along with window company perhaps. But drilling down to long tail keyword phrases like Raleigh replacement windows or cost of replacement windows are two long tail keywords that someone searching for them are much more likely to want to purchase replacement windows. Whereas someone searching for window company or windows might be looking for ideas for some way out in the future project. Or they are thinking of getting a home built and want to look at window choices for the builder to find windows for.
The point I am making here is that long tail keyword phrases are almost always used by people who are looking for more specific things. And as a rule they are further along in the buying process. Another example would be fences. A home owner may look up fences or Raleigh fences when just getting ideas for a fence. But when they are ready to buy they are more likely to look up Wood fence contractors in Raleigh, or wood fence costs Raleigh. The longer the tail word and the more specific it is the more likely they are not just browsing. when building your content for your web site it is always a great idea to do some research as to what the best buyers searches would be for your product or services and then spend some time optimizing a page of you web site for that long tail phrase. Note, make sure the phrase you are optimizing for gets some traffic daily. There is nothing worse than spending hours optimizing content for a particular keyword phrase only to later find out no one searches on that.
Tags: Long tail keywords
As always your advice is incredible