Google has a tool called the Wonder Wheel. It is now available to anyone who wants to use it. The Wonder Wheel is available by clicking on the little show options link at the top of the page shown before any of the results of your search are. The show options in this choice are worthy of a whole new article I will write about at some point in the future. But for anyone searching on Google this should always be chosen and available. The Wonder Wheel choice has two main functions. One, it can help you find related keyword search terms and phrases that are often used by searchers as they search for your products or services. Two, it can be used by searchers themselves to find other related things to what there current search is. Let me give you an example of each use.
If I am building a web site or doing SEO work for someone who already has a web site one of the first things I do is research what the best keywords and keyword phrases are for the company I am doing the work for. As I mentioned in earlier articles I rely heavily on Market Samurai. But it is not the only tool I use, another is Google’s Wonder Wheel. The reason I use wonder wheel is because Google uses the actual results from the keyword you are searching to find other search terms that real people have used before or after searching on the original search word(s) you entered. In other words I am picking Google’s brain to find out what other people who are searching for in addition to the keyword I am using as a start point. This valuable and critical information, because if you follow it out to several wheel you can trace the progression of keywords one might use to get to a buying decision. And finding the keywords people are using for buying decisions is critical to the ultimate success or failure of the web site I am working on.
I have been using the wonder wheel since it first came out. Recently Google has made this tool as an option when someone is searching on Google. It acts like a little suggestion box to help you refine your search options. A wheel will show with a number of spokes each spoke points to a different but similar search term that others have used along with the search term you just typed in. On the right hand side are the real time results you would normally see in Google. The difference here is when you click on any of the related search terms shown on the wonder wheel the results quickly change on the right hand side to reflect your choice. At the same time a second wheel appears with more choices off that wheel. Once again these choices are all based on real time searches done on Google. So it is easy to follow a sequence of searches that others may have taken. And for you to do the same.
Next time you do a search on Google make sure to click the show options and then scroll down to standard view where you will find Wonder Wheel listed. Click on it and enjoy a new way to search.
Tags: google search, wonder wheel