What A Domain Name Is
A domain name is the address you type into your browser. For example Google’s domain name is google.com, Facebook’s domain name is facebook.com. It can have any of the available extensions on it such as .com, .org, .net, or .gov are a few examples.
If you are like most small businesses the first thing you want to do when you are making a decision to get a web site is to purchase a domain name that is your company name. After all, isn’t that how people find you in the yellow pages? Well, yes and no. People looking through the yellow pages first look for a keyword that describes your business. And then once they have found the list with all your competitors along with you they select one. That’s why years ago many companies business names started with a or aa.
The internet search engines such as Google work a bit differently. Once a viewer has typed in his keyword or keyword phrase, they are presented with a list of web sites that Google believes are pertinent to the keywords you have typed. Having a web site that does not have the keyword or words that you want to rank highest for in your URL (domain name) means you are at a disadvantage when it comes to ranking with Google. One of the most important factors with Google or any other search engine is does the keyword being searched show up in the domain name. There are of course many factors Google looks at but this is one of the key factors they use.
Keywords as you probably are aware play a significant role in SEO. So for example if the best keywords to people use to find your business are Raleigh roofing (you are a roofing contractor), then a keyword optimized exact match domain name might be raleigroofings.com. A phrase match domain name might be myraleighroofing.com and a broad match domain name might be roofinginraleigh.com a non keyword domain name might be kellycontracting.com.
As far as Google or other search engines are concerned they look at the domains like this:
——▶Exact Match = Highest Rank
——▶Phrase Match
——▶Broad Match
——▶Non Keyword
Getting the right keyword domain can save you time, money and most important months if not years of frustration. Next I will be discussing buying a new domain versus finding a great aged domain. Aged domains can provide a jump start on search engine dominance. And they might not be as expensive as you might think. Want to learn more? Please take a moment to email me or visit one of my websites at http://www.seoraleigh.net or http://www.1-localseoservices.com
